How do data stories improve user engagement in Qlik Sense?

Data stories enhance user engagement in Qlik Sense by effectively narrating findings in a way that is accessible and relatable to users. This approach transforms raw data into a compelling narrative that combines insights with context, making it easier for users to understand the data's significance and implications.

When users can connect with the story behind the data, they are more likely to engage with the content, draw actionable insights, and make informed decisions based on the information presented. A well-told data story helps to clarify complex data relationships and trends, creating an emotional or cognitive connection that boosts retention and interest.

The other options involve presenting information in ways that do not promote engagement. For instance, raw data may be overwhelming and difficult for users to interpret without the context that storytelling provides. Technical documentation can be useful, but it is often too complex or detailed for everyday users and can lead to disengagement. Finally, requiring complex analytical skills can alienate users who may not have the necessary expertise, thereby hindering their engagement with the data.