What are the benefits of using "associative insights" in Qlik Sense?

Using "associative insights" in Qlik Sense allows users to discover hidden relationships and patterns across various data sets through interactive exploration. This capability is one of the core strengths of Qlik Sense, as it enables users to easily navigate through their data by making connections between different dimensions and measures.

The associative model allows for a more intuitive and flexible way to analyze data by revealing relevant information that may not be immediately apparent through traditional linear data exploration methods. Users can interactively select data points, and the application will automatically highlight associated data across various visualizations, helping to uncover insights that can drive decision-making.

This approach broadens the analytical possibilities, allowing users to explore the data in a way that encourages deeper understanding and promotes curiosity. It empowers business analysts to find correlations and trends that can inform business strategies, ultimately leading to more informed conclusions and actions.