What is the primary purpose of Qlik Sense?

The primary purpose of Qlik Sense is to analyze and visualize data for informed decision-making. This platform is designed to help users explore and derive insights from their data through intuitive visualization tools that make it easier to identify trends, patterns, and outliers. By providing the capability to create interactive dashboards and reports, Qlik Sense enables business analysts and decision-makers to make data-driven decisions based on factual information rather than intuition alone.

The emphasis on analysis and visualization is central to Qlik Sense's functionality, allowing it to support a wide variety of industries and use cases where understanding complex datasets is crucial for strategic planning and operational efficiency. The powerful associative model in Qlik Sense further augments this capability by allowing users to navigate through data from multiple perspectives, fostering a deeper understanding of the relationships inherent in the data they are analyzing.