What type of analysis does a measure in Qlik Sense provide?

In Qlik Sense, measures are designed to provide quantitative calculations based on the underlying data. A measure typically refers to a numeric value that can be aggregated through functions like sum, average, count, or other mathematical operations. This allows users to perform in-depth analysis of data trends, performance metrics, and other numerical insights essential for decision-making.

Quantitative calculations generated from measures are crucial in creating visualizations such as charts and graphs that represent numerical data effectively. For instance, if you have sales data, a measure could calculate total sales or average sales per month, providing valuable insights that drive operational or strategic decisions.

While qualitative insights, descriptive attributes, and data categorization are important aspects of data analysis, they do not encapsulate what a measure does in the context of Qlik Sense, which is fundamentally about numerical and quantifiable analysis. Measures focus specifically on numeric data and the computations derived from it, making them essential tools for any business analysis work in Qlik Sense.