Which two measures are suitable for key performance indicators on a dashboard?

In the context of creating effective key performance indicators (KPIs) for a dashboard, the first option is particularly suitable because it delivers clear and quantifiable insights into an organization's performance. The number of products sold is a direct measure of sales success and market demand, providing a tangible indication of business activity. The number of customers is equally important as it reflects the customer base and potential revenue generation. Together, these metrics can effectively communicate the health and growth of the business in a straightforward manner.

The other options, while still relevant in various business contexts, may not serve as foundational KPIs. Average sales price and total revenue can be useful but might not provide a complete picture when assessed in isolation without the context provided by customer or product metrics. Similarly, number of new leads and average customer satisfaction are valuable metrics but might focus more on marketing and customer experience aspects than on direct performance goals. Finally, service response time and total operating costs can inform operational efficiency but do not necessarily encapsulate the broader performance indicators that are critical for strategic decision-making.